Traackr: State of Influence: Beauty 2021 Report
Traackr’s State of Influence: Beauty 2021 report investigates how the events of the past year have informed emerging trends in the beauty sector, through the lens of influencer generated content. The...
View ArticleTraackr’s 2022 Engagement Report for Branded Influencer Content
Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed...
View ArticleCEW Exclusive: Traackr’s State of the Influencer Beauty Report 2023
Each year, Traackr’s State of the Influencer Beauty Report shares data and insights from its influencer marketing platform that highlights the most impactful strategies and trends used by top brands...
View ArticleCEW EXCLUSIVE: Traackr’s 2023 State of Influencer Product Seeding Report
In a survey of more than 300 marketers in the U.S. and Europe, Traackr’s 2023 State of Influencer Product Seeding report found that 92% of marketers at least somewhat agree that product seeding has...
View ArticleTraackr’s Beauty State of Influence H1 2023
Released today, Traackr’s Report found that beauty content is back on the rise in the first half of 2023 across all categories, including makeup, skin care, hair care, and fragrance. The number of...
View ArticleBreaking Barriers: Why It’s Crucial to Close the Influencer Income Gap
What would it take to close the income gap in the creator economy? American Influencer Council (AIC) and influencer marketing platform Traackr released new research to further understand the barriers...
View ArticleTraackr’s 2023 Influencer Marketing Impact Report
Creating authentic partnerships has never been more important in influencer marketing practices, and earning trust is contingent upon both an influencer’s and a brand’s values. As the usage of...
View ArticleCEW X Viral Moment: The Top Makeup Trends on TikTok
CEW teamed up with teletracking expert Chelsie Hall to create the ultimate social media cheat sheet: CEW X ViralMoment, an exclusive monthly report for our members that highlights top social media...
View ArticleTraackr Reveals the Indie Hair Care Brands Leveraging Influencers Right
Influencer marketing platform Traackr recently found that hair care content has increased in popularity on social media, with unique influencers, mentions, engagement, and video views up year over year...
View ArticleTraackr: The Top Beauty Creators to Watch in 2024
Influencers and creators are a powerful marketing channel, with 61% of consumers reporting that influencers sway their purchase decisions. And, there’s never been a better time for beauty companies to...
View ArticleTraackr: Rising Hair Care & Fragrance Trends
Based on an analysis of 80,683 global creators who produce content in common categories such as beauty, fashion, and lifestyle, Traackr discovered the following: Data on how each trend has grown in Q1...
View ArticleTraackr Unveils Emerging Beauty Trends Amongst Social Content Creators
Traackr analyzed content from a sample of 89,630 global creators that produce content and have audiences interested in common categories, including beauty, fashion, and lifestyle content, to find: Data...
View ArticleTraackr Finds Engagement is on the Rise for Beauty Creators and Sponsored...
Traackr released its 2024 “State of Influence: Beauty” report, which shows that despite a saturated social media landscape, engagement with beauty creator content is thriving. The study analyzed more...
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